Today we’ll be sharing data from the latest report on mobile shopping by Salesforce, which surveyed 300 million shoppers across 37 countries.
In fact, it’s no surprise that people are spending more and more time on their cell phones, and they use these devices for a wide variety of activities—shopping being one of them, of course.
In Brazil, approximately 109 million people use cell phones and the average daily usage can exceed 5 hours!
As cell phones become increasingly feature-rich, smart, and functional, they have become an extension of their users. That’s why many companies are taking note and creating online stores that are easier to use—and, of course, apps that make shopping easier.
With this constantly growing sector—one brimming with potential—in mind, we’ll provide data to help you understand once and for all why investing in mobile shopping can be crucial to your company’s profits.
Take a look at the data and see for yourself.
What is Mobile Shopping?
As the name suggests, mobile shopping is simply shopping done on mobile devices, such as cell phones and tablets, a trend that has only grown, especially since the COVID-19 pandemic, generating several success stories. Several factors are behind this growing trend, such as the ease of navigating responsive websites and apps, security, speed, various payment options, and fast delivery.
In addition, according to the Salesforce report, people also enjoy shopping online because of the autonomy it offers, as 81% of shoppers prefer to use self-service options on websites rather than being transferred to a call center, for example.
Here is another compelling statistic that underscores just how much the freedom to shop online sets it apart: 90% of the most successful online stores feature search bars on every page, while 87% include product recommendations.
In addition, another important consideration for those who want to increase sales through mobile shopping is to take into account users’ new expectations. For example, websites that take longer than 6.5 seconds to load have a 63% bounce rate.
In other words, even before they get a chance to look at the store’s products, potential customers are already giving up on making a purchase because of slow loading times.
There is another issue that warrants attention, and it relates to payment methods and the acceptance of mobile wallets—such as PayPal and Apple Pay, among others—which have doubled the conversion rate on websites that accept them.
How can it boost customer engagement?
Today, companies without an online presence are missing out on major sales opportunities, given that 80% of Brazilians already shop using their smartphones.
In addition, mobile shopping goes beyond sales; it also allows companies to improve communication with buyers and potential customers, build credibility through significant technological advancements, and gain a larger market share.
Another point worth considering is that with Mobile Shopping, you can incorporate features such as online fitting rooms, comprehensive catalogs, realistic photos, and testimonials from customers who have already shopped there.
This allows for much more interaction with the customer, while also giving them all the freedom they want when making their purchases.
How do you implement it?
To get started in this rapidly growing industry, , you need to follow a few steps, such as:
Choose how you want to sell: either through a responsive website optimized for mobile devices or via an app that users need to download.
Ads: Whether they’re sponsored links, promoted posts, or even TV commercials, ads are essential for introducing your store to as many people as possible.
Ensure high-quality communication: emails, SMS messages, website chatbots, and fast customer service are essential for building stronger connections with users and increasing sales.
Would you like to become a leader in this industry and see your smartphone sales skyrocket? Contact us and find out how we can do that and much more for your company.
